Affiliate marketing allows merchants to partner with publishers and access their large audiences worldwide to promote products and drive sales. Publishers located globally can earn commissions by promoting merchants’ products through their blogs, websites and social media. However, with many affiliate marketing services (AMS) available globally, choosing the right one can be challenging. While most AMS claim to offer the best rates, tracking and support worldwide, not all provide consistent high quality globally long term. This article discusses 5 tips to thoroughly evaluate ams marketing services– research claims of rates, tracking and support; consider geographic coverage and languages; check payment and withdrawal options; review publisher support quality; and understand contract terms such as notice period. These tips help select the truly best-suited AMS for long-term needs and goals anywhere.
Consider Program Size and Merchant Inventory
One of the most important factors to consider is the program size as well as the variety of merchants/products available on the AMS platform or Flipkart ads management. The larger the program, the more opportunities there are to find products to promote. That are a good match for your audience. Thoroughly evaluate in great detail how many thousands of active merchants from all over the globe as well as their huge product catalogues filled with various items are comprehensively listed on the AMS you are investigating. Also carefully check if the merchants as well as their wide selection of goods and services accurately represent all of the different industries. You truly want to primarily focus the majority of your promotion efforts on. A platform with only a small handful of local merchants that offer a very limited and narrow selection of products may severely restrict and significantly limit your true earning potential to maximum levels over both the short and long run. Making it very difficult to find new promotion opportunities and continuously scale your business.
Evaluate Commission Rates and Payment Structures
Commission rates as well as flexible payment policies that change over time can significantly impact your long-term earnings positively or negatively depending on how favorable they are. Thoroughly check the commission percentage offered for different product types across various industries. Make absolutely sure to carefully factor in any special promotional rates that may only be temporary short-term deals. Also, gain a deep understanding of if the rates are tiered as well as scaled based on your total sales volume reaching certain benchmarks over months or years. Critically evaluate minimum payout limits and standard payment cycles. Opt only for platforms that consistently offer the most competitive high commission rates in their industry. Provide the most flexible beneficial payment structures imaginable. And set the lowest possible minimum payout thresholds to withdraw earnings.
Consider Tracking and Analytics Capabilities
Robust tracking and analytics are absolutely essential for an affiliate to accurately evaluate campaign performance over time and optimize successful strategies. Thoroughly check what sophisticated tracking mechanisms the AMS uses – like long-lasting cookies, customizable tags or special encoded links. Also deeply evaluate the high level of in-depth analytics and comprehensive reports continuously available. Like detailed sales data, total clicks or impressions over set periods, precise cookie duration lengths, accurate geo-location of visitors and much more. Look for platforms that conveniently offer flexible multi-layered tracking options, robust multi-touch attribution models with different attribution windows. And easy to fully understand powerful performance reports with filters and export options. Advanced powerful analytics capabilities with custom report builder will allow affiliates to extensively test a variety of creative strategies. Precisely identify positive and negative trends and confidently scale up their consistently highest performing campaigns worldwide for maximum revenue generation.
Evaluate Support and Resources
No matter how big or small an AMS platform may be in size, support offered is absolutely critical. When affiliates have any questions, problems or concerns that need addressing promptly. Thoroughly check all the different modes of support available. Like 24/7 phone support, multiple email addresses, live online chat with agents and more. Also carefully evaluate typical response times to ensure queries are answered in a timely manner. Look for platforms that offer multi-lingual customer support in many languages to accommodate affiliates all over the globe. Valuable educational resources like detailed step-by-step guides, regular webinars hosted by experts. And active online communities help affiliates continuously learn new skills. Improve existing abilities and always stay fully up to date on any important changes made to programs, policies or systems. Consider platforms that provide both robust self-help resources in addition to live one-on-one support. Whenever affiliates need personal assistance or have more complex issues to resolve immediately.
Consider Technology and Integration
The technology infrastructure and integrations offered by an AMS can greatly impact your daily workflow efficiency and productivity levels. Thoroughly check if they have modern mobile-responsive designs optimized for all types of devices. And regular scheduled technology updates to constantly improve features. Look for platforms that offer extensive API/SDK access through comprehensive documentation for easy integration with your custom-built website or preferred CMS platform. Single sign-on login options and customizable affiliate dashboard panel enhancements allow for a smoother user experience. Platforms with extensive expansive partner networks allow for valuable cross-promotional opportunities to increase earnings. Robust robust affiliate management tools and cutting-edge technology integrated throughout ensure a seamless streamlined experience from start to finish without any frustrations.
Conclusion
Thoroughly evaluating an AMS based on program size, commission rates, tracking capabilities, support quality. And technology ensures the right choice is made. The tips discussed help affiliates worldwide select a platform perfectly suited to their long term goals and needs. Choosing an AMS for digital shelf tracking with a large global merchant base, competitive commissions, robust analytics, multi-channel support. And the modern integrations maximizes earning potential through access to the huge audiences, optimized campaigns, and a seamless experience. Taking the time to properly vet all options by carefully considering each important factor leads to identifying. And confidently partnering with the single best overall high quality AMS that will help grow an affiliate business massively for the many years into the future. Affiliate marketing allows merchants to partner with publishers and access their large audiences worldwide to promote products and drive sales.
