Introduction
In the world of SEO, there are many factors that can affect your website’s performance. Some of these factors include technical problems with your site or changes in Google’s algorithm. However, another major reason for a sudden drop in website traffic is due to one of these other factors: poor content on your website or plagiarized content.
Problem in Google’s Algorithm
What is the Google algorithm?
The Google algorithm is a combination of human and machine learning. It uses a variety of factors to determine the best search results, including relevance, user-friendliness and freshness. Google’s algorithms are constantly evolving as they learn more about what people are searching for online and how they want their information presented. The result is that there are always new features being added to this complex system that changes over time as new data comes in from users’ searches. This can create confusion when you’re trying to understand what’s happening with your site’s traffic because so many factors come into play at once!
Technical Website Problems
- Check your website’s performance.
- Check your website’s speed.
- Check your website’s security.
- Check your website’s accessibility to people with disabilities, such as dyslexia or color blindness (you can do this by using a tool like [this one](https://www.webaim.org/resources/test-your-website).
- Make sure that visitors can see the content on the page clearly, even when they’re using their mobile device (iPhones have an option called “Text Size” that allows you to change text sizes).
Change in Website Meta Description and Titles
Most people don’t realize that meta descriptions and titles are everything when it comes to SEO.
A good meta description is what helps searchers find your website through Google search results, while a great title will make them click on your link in the SERPs (search engine results pages). In fact, these two elements can make or break an organic search result in Google.
The best thing you can do for both of these sections is have unique content that’s relevant to your niche and provides value to readers — so make sure those are clear before you write anything else!
Your Content Is Poor
Your content is what makes your website stand out. It’s what keeps visitors engaged and turns them into customers. If you have poor quality content that doesn’t present the right information, potential customers will find another website with better written articles or blogs to read.
A good way to start improving your content is by reading some tips on how to write compelling copy for SEO purposes (see below). You can also ask other people who are familiar with writing online content whether they would like to review your blog or website first before submitting it for approval from Google’s algorithm so that it doesn’t get penalized due lack of proper quality control measures implemented on site by those responsible for maintaining it under tight deadlines set by company management policies which don’t allow much time for planning ahead when working long hours every day trying hard not
Your Content Has Been Copied, Stolen, or Plagiarized
You’ve likely heard of the term “content theft” before, and you might even be guilty of it yourself. But what exactly is content theft? Basically, it’s when someone takes your website or blog post and publishes it elsewhere without giving you credit for the work. This can happen in two ways:
- Copying large sections of text from another website or blog (known as “content cloning”)
- Plagiarizing someone else’s work (also known as “word-for-word copying”).
You Have a Decrease in Social Shares Due to Less Engaging Content
It’s easy to get lost in the chaos of social media and forget that there are people out there who don’t visit your website. They may have been recommended by friends or coworkers, but they didn’t even know about you.
If you have a lot of content on your website, chances are good that it hasn’t been updated in some time. Your SEO strategy should be focused on writing new content for every blog post (or at least updating old ones), not just for new posts but also for existing articles that have been published over the past six months or longer. The more fresh content you publish, the more likely it is that someone will find their way back into your site via search engines when they need information about something specific—or even just browsing around until something catches their eye!
You Have Violated Google’s Guidelines
If you have violated Google’s guidelines, then your website is most likely experiencing a sudden drop in website traffic.
Google’s guidelines are not secret or optional. They’re the rules of the road that everyone must follow if they want to be successful online. These rules are not subject to negotiation or interpretation; they’re laid out clearly in their documentation and policies, so you’d be foolish not to abide by them if you want your site to thrive instead of struggle with low visibility on search engines like Google and Bing (and worse).
Keep your website healthy by conducting regular audits and monitoring all aspects of your site
To keep your website healthy, you should conduct regular audits and monitoring all aspects of your site.
- Check your speed: This is the first thing you should do when setting up a new website or updating an existing one. Your site’s load time is important for both visitors and search engines because it determines how long they will stay on the page before leaving it, which means lower load times mean better SEO rankings (and vice versa).
- Check backlinks: Backlinks are links that point towards another page on the same domain as yours – they increase trust in your brand by showing that other people think highly of what you do; however, there are two types: natural and unnatural ones.(1) Natural ones come from other sources such as directories like Google themselves which means they were added by someone else than yourself or bought via paid advertising campaigns like Google Adwords etcetera – these types of links can only be removed manually using tools provided by Google themselves; whereas unnatural ones could be anything from spam blogs linking back directly towards their own sites through black hat techniques like cloaking pages behind proxy servers so no one notices unless someone does some digging around looking specifically for those sorts.
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Broken Links
Broken links are bad for SEO and can also be a sign of malware or malware infection.
- The Page Rank of your site is not given to you by Google. It’s based on the number of backlinks pointing to it, which means that if there are broken links on your website, those backlinks will become weaker and weaken your page rank.
- Broken links may be signs of hacking attacks or other problems at hand (e.g., virus infection). You should check each link in order to make sure that it is still valid; if it isn’t working properly anymore then you should fix it immediately before any damage is done!
Your Site was Hacked
If you are hacked, your website traffic will drop. This is a good reason to get a website security audit. You can also use a website security scanner to find any vulnerabilities in your site and fix them before they affect your site’s performance.
If you want more information on how to protect yourself from hackers, check out our blog post: “10 Tips For Protecting Your Site From Hacks”.
Google Algorithm Change
Google is constantly improving their search engine and the way it works. This can be a good thing if you’re looking for information on a specific topic, but it can also be bad if your website traffic drops after an algorithm change.
When Google makes changes to their algorithms, they typically don’t change them all at once. Instead, they roll out small changes over time (sometimes in waves). These changes are intended to make sure that users get relevant results when searching for certain things like products or services. As such, every now and then people will see their website’s rankings change significantly—and this means that there has been some kind of adjustment made by Google staff members in order to keep things running smoothly!
For instance: If someone searches “best car insurance companies in California” within minutes of buying their first ticket through Ticketmaster’s app or website; chances are good that those two searches would lead directly back towards one particular company (because we all know how important it is not only find affordable coverage options but also make sure our premiums aren’t going up any higher than necessary). However…if someone was looking up cheap flights instead? Well then maybe because those two searches weren’t coming up together anymore due mostly likely due something called “Google’s Penguin Update.”
New Links from Bad Neighbors
If you have a website that has been penalized, it means that the search engines are not happy with the content on your site. The way to avoid this is to work with good neighbors and keep them happy.
If you have a new link from an unrelated site, there’s a chance that they might be trying to manipulate their ranking in order from bad neighborhoods by sending out spammy links as well as having duplicate content on their own websites. This practice is called black hat SEO (Search Engine Optimization). Black hat SEO can often backfire on sites because Google looks for quality over quantity when determining where to rank pages in its search engine results pages (SERPs).
Your Website is Down
If your site is down, it’s important to check the status of your server. This can help you find out why your website is not working properly and what steps to take next.
Your server may be down due to a power outage or other technical problems like a virus attack or hardware failure. You should also check if it is hosting an old version of WordPress or Joomla! which has caused some websites not working properly when they try accessing their sites via HTTPS protocol (HTTPS).
If this happens, then there are several solutions available:
- Get new hosting provider – If you have found out that there was an error on your current hosting provider’s end during testing phase then there are chances that they might want refunding money back because they could not host any site using HTTPS protocol (HTTPS) specifically created for security reasons by defaulting all these types of sites into non-secure mode automatically without user intervention required; but still offering free unlimited bandwidth usage plan at least until end date limit expires unless otherwise mentioned clearly within terms & conditions section within contract agreement signed between customer & company regarding purchase price per month etc…
Poor Crawling and Indexing
Crawling and indexing are two different processes. Crawling is the process of finding and collecting all the content on your website, while indexing is the process of storing that content in a database so that it can be found via search engines like Google or Bing.
If you have problems with crawling, then you may experience issues with getting traffic from search engines because they don’t see any new pages when they visit your site. This means they won’t send traffic back to you as readily as they normally would; instead, some users will just leave without ever clicking on anything at all!
In addition to having problems with crawling/indexing algorithms (which we’ll talk about later), there are several other reasons why this could be happening:
Error Pages
When it comes to your website’s search engine rankings, error pages are a big problem. Search engines use them to determine whether or not the website is legitimate and safe for users. If you have any kind of error page on your site (like an internal server error or authentication failure), then it can affect how well your site ranks in Google searches—and if you want people using their phones while driving, that’s bad news!
So how do we fix this? First off: make sure that every time someone lands on one of these pages they’ll see something like “404 Page Not Found” instead of just some generic 404 message that doesn’t let them know what went wrong with their request. Also try adding some analytics tools so that you can see where exactly people are coming from when they visit those pages; maybe even add a link back from there directly into your homepage URL so visitors get redirected back home after seeing all kinds of helpful information about why their request failed (ease-of-use!).
You Removed a Huge Number of Pages from your Website
It’s important to do a site audit before removing pages. This will help you identify any duplicate content and other issues that may be causing the problem.
Before removing any page from your site, it’s crucial to use tools like Siteliner or Screaming Frog (both free) to see which pages are being indexed by search engines like Google, Bing and Yahoo! These tools can show you which pages on your website are frequently being searched for or linked from other sites so that you know whether there is anything valuable about these pages that should stay on the main page or not.
You should also use 301 redirects when removing pages from your site – we recommend using [www
NO take away here
You’ve got to keep in mind that there are many reasons why your website traffic has dropped. The first thing you should do is identify the cause of the drop, but if it’s something out of your control (like a competitor launching an aggressive marketing campaign), then you need to contact a professional who can help with fixing this issue.
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Conclusion
So there you have it, the five main reasons why your website traffic might be decreasing. These may not be the only reasons, but they are certainly some of the leading ones. If you notice any of these issues on your site and want to prevent them from happening again then it’s time to make changes.
