We all survive in the technological world where optimizing the Google featured snippet boosts up the brand reputation. We all know the featured snippet, although there is no secret behind it. It is one of the powerful tools used by every SEO professional to have a featured snippet for their content. How it is used, and the types of features snippets have a look below. Also you may consider technical seo audit service for better results.
What is the featured snippet?
It is just an expanded snippet that appears on the first position of the search results page of Google. Google snippet has a feature that provides the user’s search result at the searching time. This way, the user can complete the content reading and click on the URL of the featured snippet.
When Google launched features snippet, it achieved two results on one page. Due to this, the improvement and the organic visibility and traffic drastically decreased. From this, we can say the featured snippet is optimizing or adding questions to your headings or subheadings.
Various types of featured snippet
If you’re looking forward to optimizing the Featured snippet, you need to understand the types of snippets available.
Paragraph snippet
On average, around 70% of the snippets are paragraph types. Business followed with about 40 words and 260 characters. The title starts with “what” or “why” in the featured snippet.
Follow the champion tip to win the situation. The “What” keyword is the highest search keyword, and therefore it is used with low keyword difficulty to score better results.
Listicle snippet
On average, 20% of the snippet are listicle type, and it consists of 7 items and 40 words. There are two types of listicle featured snippets: an ordered list and another is an unordered list.
Follow two keywords, “How” and “why,” to get better results.
Table snippet
Around 6% snippet out of table type, and it follows five rows and two columns with 45 words. You can optimize this featured snippet and mark up the relevant content using table tags in HTML to get better results.
Video snippet
On average, only 4% of snippets are of video type, and the average timing is 6 minutes and 35 seconds in length. If the audience consumes video content in the video featured snippet, then it is a win solution for you.
What is the use of technical audit?
A high ranking on the search results page is not rocket science, and it requires diligent work with intelligent techniques. A technical SEO audit has a similar eye as Google. In short, we can say an SEO audit defines or makes you aware of your website’s health. It is better to contact search engine optimization auditors regularly.
Although the Google search algorithm keeps on changing so accordingly, you need to change the style and format of your website. A technical audit team because they are good at analyzing it.
How to steal the best featured snippet?
When we talk about stealing the snippet, We should follow specific steps.
Identify
Stealing a featured snippet is not an easy task, and the competitor URL is required to steam the snippet. First, you need to export the list and categorize them into different types of snippets. You need to short them with higher search volume and highlight the low KD score. Last but not least, gather them to initiate the planning.
You need to copy the content calendar template and start planning, optimizing, and implementing your content to get a higher rank. You should not add the content topic, and therefore the snippet in your content calendar will keep the recorded history of why you are optimizing the page.
Gathering
Once you finalize the content, it’s time to gather it. Gather the keyword which owned the featured snippet. You need to select the keyword to see the expanded information on the keyword ranking. Collect the question and related keywords to add them to the content calendar.
Understanding
The most crucial part is optimizing the featured snippet and searching for the intent behind each triggering query. There are three types of people who search for your keyword. The first one is a potential customer, the second one is your competitor, and the third one is an influencer who persuades your customer.
Although there is only one search intent for a featured snippet, it needs to be classified as a specific answer, brief answer, comparison, and video.
Run
Now it’s the time to input your keyword or content topics to the selected target location. Your 10 top rivals for the target keyword will let you understand for whom you are competing. The key recommendation in terms of content will serve the user search intent and expectations.
Create or update
Now it’s the time for the content topic or targeted keyword to update or created in a new style. Suppose you’re writing unique content. You need to outline the content. Suppose you have already registered the content you need to outline as per the information gathered. The readability mode of the content should be short and to the point.
Bottom line
These are a few points to optimize the website for Google featured snippets. Validate the content and the keyword properly to use them for a better purpose in the website. The world of technology gives various opportunities to grab new keywords and create unique content. Give importance to the technologies and capture more information from them.
