Constantly posting without improving your engagement rate can be a frustrating experience. You’re not alone – many people struggle with this problem. If you are wondering how to get more views on Instagram, we can tell you that there are several strategies you can try.
Keep scrolling to find out!
How does increasing views on Instagram help your brand?
Views on Instagram indicate how many users viewed your post on the platform. make up a significant portion of the engagement rate. Therefore, your Instagram marketing campaign should also focus on getting more Instagram views. Plus, more views increase your engagement rate, and more people who have seen your post will interact with it in some way, whether they like it, comment on it, or even save it to their collection folder.
But that’s not all: increasing your engagement rate will gain you new followers on IG, which will further strengthen your brand’s presence on Instagram.
7 Steps to Get More Views on Instagram
How do I get more views on Instagram posts? That’s the million-dollar question, but we don’t have a shortcut or a solid answer to this question. To get the right result, you need to follow 7 essential steps and implement these simple steps in your account.
Optimize Your Instagram Account
When designing your social media strategy, think about your Instagram account the same way you think about the “homepage” of your website. Your profile is the first thing Instagram users see, which means it should reflect your industry and brand personality.
You can optimize your Instagram account to get more views on Instagram:
- Switch to “Instagram Business Account”
- Use your logo as your profile photo
- Adding relevant links in your biography
- Create a biography with keywords that match the published content
- Use the exact company name as your username
Use Popular Hashtags and Sounds
Adding Instagram hashtags to your posts and videos is one of the oldest-known tricks when it comes to increasing the number of views on your Instagram business account. Also, consider adding a hashtag sticker to your Instagram Story. Adding a location tag to your posts can help you reach a niche audience and increase your visibility in a specific area. Additionally, using popular sounds and participating in trending Reels can help you reach new audiences and increase your overall engagement rate.
Using popular sounds increases engagement and, in combination with the right hashtags, allows your account to grow. Instagram users even follow certain hashtags. You can use these hashtags to create engaging content and get more people to view your Instagram profile.
Share User Generated Content (UGC)
79% of consumers say user-generated content has a significant influence on what they buy. While there are many benefits to posting user-generated content on Instagram, choosing the right posts can be time-consuming and sometimes even intimidating.
The most unique feature of user-generated content (UGC) on Instagram is that it uses real, audience-generated content; This isn’t actually about overselling or aggressive marketing. In this case, a GoPro action camera captured moments from a different angle and shared them as UGC on their company account.
This is not surprising. This is a great interaction because it works both ways: brands connect with followers naturally by showcasing their products or services, and followers get featured and featured in response and can even gain Instagram followers themselves.
Post More Stories on Instagram
Another easy way to increase the number of views on your Instagram account is to post more Instagram Stories. The best thing about Stories is that you can post them multiple times a day without causing spam. So don’t limit your stories, experiment with different post ideas and discover what your audience is curious about.
Instagram Stories can be seen as a storytelling technique that shows your followers specific parts of your daily life as an individual or company. The biggest advantage of Instagram Stories is that they are engaging. You can get more views on your Instagram Stories by asking questions and posting polls. Also make sure to include features like a location tag, a countdown sticker, or popular hashtags in your Instagram Stories.
Use the Location Tagging Feature
Location tags can be the final step in making your Instagram Stories more visible to users and helping you reach people looking for local businesses. For example, if you run a local restaurant, you should use location tags in all your Instagram posts and stories to encourage people to visit. You can tag your city or neighborhood in posts so everyone nearby can see for themselves.
You can also encourage other users to tag your restaurant in their posts. For example, you can collect these stories and present them as user-generated content in your Highlights.
Use the Instagram Stories Sticker
How can you improve your Instagram Stories? The solution is simple: just use the Instagram Stories sticker to get more engagement and transform your story from boring to something interesting. It’s always a good idea to make your Instagram stories more fun and engaging as they are one of the best ways to stay in touch with your followers. In this case, using an IG story sticker would be the perfect way to achieve this and increase the number of followers on your page.
Instagram story stickers are usually custom-animated GIFs. Your stories will be more engaging than those of your competitors if you make your story sticker more attractive.
Interaction with Your Target Audience
In the previous points, we talked about engagement and interaction with your audience, but it is important to address them separately to get more views on your Instagram profile.
Here are some tips and tricks to connect with your audience:
- Be authentic: Don’t present yourself as someone you’re not in your posts/stories/videos etc. Real content engages people.
- Build an Instagram community: Be inclusive and ask questions of your audience, whether it’s a call for comments on your latest post or polls/questions in your Instagram stories.
- Responding to comments: Responding to comments shows your audience that you care about them and want to interact with them. This makes you more accessible and authentic to people on the platform.
- Responding to direct messages: Replying to direct messages is something that not everyone experiences when looking at their Instagram profile; However, if Instagram recognizes that you are connecting with your audience and followers, chances are they will share your content with others.
While these tips are by no means a science, interacting with your audience and followers shows real attention and care that they will appreciate in the long run. Simply being interactive and replying to comments is a surefire way to increase the number of views on your Instagram profile. That’s why we enable likes, comments, and follows through our Instagram community management services.
