Custom Website vs Template Website: Which is Right for Your Company?


You’ve got a big idea, an exciting product or service and you are ready to share it with the world. However, if your company is anything like mine was when I started out as an entrepreneur, you may still be wondering whether you should go with a custom design or opt for a template-based solution.

While both options can offer advantages over each other in terms of cost and ease of use, there are some important considerations that need to be taken into account before making your final decision. In this article we will explore these differences and help explain how they might affect your business going forward!

Simple Website Design

A simple custom website design is a one-page site that communicates your brand and offers the customer a way to contact you. It is the cheapest option, as it requires no additional pages or features. You can get a simple website up and running in just a few hours, which translates into quick turnaround time for your business. Simple websites are great for start ups because they allow you to communicate with customers quickly and efficiently without spending too much money or time developing complex technology.


It’s not uncommon for the cost of hiring a web designer to be equal to the cost of hosting your website. In fact, sometimes it can even cost more. If you have no idea what it means when someone says they charge by “the hour,” then you should probably stick with a template website that costs less money upfront and saves you from having to deal with any headaches down the line.

In general, custom websites are going to be more expensive than templates because they require more time spent on them and because these companies don’t want their employees working for free (which is what happens when someone does work on your site). Having said that, some companies charge by project rather than hourly so ask around before committing yourself too much financially upfront!

There are lots of different factors that go into determining how much something will cost: whether or not there’s enough demand within a specific niche market; whether or not there is any competition within those markets; etcetera etcetera…


The next thing to consider is the time it will take to build a custom website. You’ll want to factor in how long it will take from the beginning of the project, through design and development stages, until you launch your new site.

How long does it take to build a template website? If you’re using a pre-made template platform like Squarespace or Wix then there’s no need for any lengthy development or redesign stages since everything is already built for you. This can make them great options if you’re looking for something quick and easy that doesn’t require as much technical knowhow (or time).

How long does it take to build a mobile-friendly website? Depending on how advanced your site needs are this could either be quite easy or more complicated – especially if they include features such as videos which might require more coding expertise than usual (or even delaying launch).

How long does it take to build WordPress? Since WordPress can be used by anyone with basic computer skills, building an entire website using this platform should only take between 1-3 hours tops! However bear in mind that some themes may require additional steps before they’re ready for prime time so don’t expect results right away without doing any research first!

Branding and Messaging

Your brand is the visual elements that represent your business. It’s everything from your logo and website design to the colors you use in marketing materials or product packaging.

Messaging is how you communicate with customers. This can include branding, but it also involves how you talk about yourself as a company, what kind of information you share with customers and how often, etc. Branding and messaging are closely linked (for example, if your messaging states one thing but your branding contradicts it), but it’s important not to confuse them as being the same thing: they’re separate concepts that work together when creating an overall identity for a company.


SEO (search engine optimization) is the process of increasing visibility in organic search results. It’s a long-term strategy that you should consider when deciding what type of website to build.

SEO is not just about keywords. While keywords are important, they’re just one part of the equation for ranking on Google and other search engines. You need to ensure that your website is easy to use, navigate, and has content that will be relevant to your target audience—and then make sure it loads fast!

You need to decide which is the right option for you, but we have given you the steps to get started.

You now have a better idea of the benefits and drawbacks of custom website development. You’re well on your way to deciding whether it makes sense to hire someone to create a custom website for you or if it would be better to use a template.

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If you want more information on how these two types of websites work, check out this article by Digital Agency Reseller: Why You Need A Custom Website Design to Grow Business?

Custom design offers a level of versatility and flexibility that cannot be replicated with the template approach.

A template approach is likely to be too generic, and will not offer the same level of versatility and flexibility that a custom design can. In addition to being limited in terms of branding and marketing, this approach will also be limited in terms of scalability. For example, if you decide that your business needs an ecommerce site or a CRM system integrated into your website at some point down the road, a template may not allow for it.

A custom website offers far more flexibility than any template could hope for—and this is perhaps why many companies choose to go with this option when building their online presence.

Template websites are generic and lack personality.

A template is a pre-designed website structure that can be used by different companies. They are designed to provide users with all the information they need to share their story and grow their business, but they lack any personality. This is why templates don’t work for most businesses—your brand is unique, and so should your website be!

If you use a template, your site will look exactly like everyone else’s. People won’t understand why they should hire you over another company that uses the same template as yours; in fact, some people may even mistake your company for theirs!

Custom designs allow for greater creativity in branding and marketing.

Custom designs allow for greater creativity in branding and marketing. When you’re designing a custom website, your designer can tailor the design to match your brand and target audience. For example, if you want your company to seem approachable but also trustworthy, he or she can use colors that are warm instead of harsh. If you want to emphasize how big-name clients trust your services, he or she could include their logos on the homepage or print their testimonials on brochures handed out at trade shows.

Customized designs can also be used to meet specific goals for the business. For instance, if one of those goals is increasing sales leads through online marketing efforts (which it should be!), then designers might use social media integration buttons so customers can easily share content with their friends on Facebook or Twitter without leaving the site itself. Or perhaps they’ll create an email optin form where visitors provide their contact information in exchange for receiving an exclusive discount code when they buy something from us at our store!

Customization helps companies reach these goals while still staying within budget because they don’t have any unexpected costs associated with upgrading existing templates or purchasing pre-made themes with limited functionality options available right out-of-the box before getting started building new features/functionality ourselves into them later down road which may require hiring additional developers due lack knowledge about coding languages like HTML5 CSS3 JavaScript etcetera.”

Template websites limit your ability to scale up as your company grows and develops.

The two most important factors to consider when deciding between a custom design and template-based website are how your company is going to scale up and the flexibility you need in the future. If you’re thinking about growing into a larger space, or if there are other areas of expansion for your business, then it’s likely that getting a custom website will be more cost effective in the long run.

Templates often have fixed widths, whereas custom designs can be easily adjusted to fit any screen size or resolution. A template also locks you into using certain fonts and colors; these won’t necessarily be what’s best for your brand identity. And while templates allow users with little technical skillset (like myself!) to create an aesthetically pleasing site without having any knowledge of code, they can often feel limited because they don’t allow customization beyond changing these pre-built elements around slightly.

Custom web designs offer greater flexibility for all of your web applications, such as ecommerce and CRM integration.

Custom designs offer greater flexibility for all of your web applications, such as ecommerce and CRM integration. If you use a template design with these features, you might find that the process is limited in some way. For example, let’s say you want to create an online store that sells various products through your website (using a platform like Shopify). If you choose a template design, there may be difficulty integrating it with other applications or services. You may also run into problems if you want to customize certain aspects of the website because they are already coded into the template website’s framework and cannot easily be changed or altered by yourself or by anyone else at the company who knows how to work with HTML code.

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However, custom web designs can be integrated with other applications—like ecommerce and CRM software—to give them more functionality than just serving up static pages on screen when someone visits them from their browser window!

Custom designs allow for a more holistic view of your company, from the architecture to the branding.

Custom designs allow for a more holistic view of your company, from the architecture to the branding. That means you have greater flexibility in how you present your brand and values to customers.

For example, if you’re selling high-end jewelry online, a custom design will let you highlight photos of the jewelry while also letting users know that they can get it engraved with their name or whatever else they want to say about their purchase. On the other hand, templates are often designed for general purposes—often as an afterthought—and don’t necessarily stand out as well from competition.

Template designs are like buying a new pair of shoes only to find out you have an ingrown toenail; they may help with some issues but there are always limitations.

Template designs are like buying a new pair of shoes only to find out you have an ingrown toenail; they may help with some issues but there are always limitations. The same can be said for templates, except the shoe is your website.

If you use a template and it’s not exactly what you wanted, or it doesn’t match the type of brand identity that works best for your company, then it could create problems down the line.

Custom designs allow you to adapt, change and grow without limitations.

Custom designs are also more likely to be updated and maintained. The reason for this is that templated websites are built on a standard platform, with the same features across all of their users. If your business has unique needs, you may find that it’s more difficult for them to actually meet those needs.

Custom sites allow you to adapt, change and grow without limitations. For example, they’re more likely than templates to be integrated with other technologies—and not just new technologies but legacy systems as well (think accounting software or inventory tracking). With custom work, it’s easy for developers to build integrations into the site’s framework so that you don’t have any unnecessary clutter cluttering up your home page or landing pages. This can help keep the design clean and focused while still providing all the tools necessary for running your business efficiently

If you want an individualized experience for you and your visitors, then a custom design is right for you.

If you want an individualized experience for you and your visitors, then a custom design is right for you.

Custom website designs are more expensive than template designs because they require more work from the developer to create a site that is unique to the client. In addition, they may also need additional features added to the site if there are certain requirements that are not covered by the templates used by designers or other companies.

A custom design allows you to create a unique website that is specific to your company and its needs. This will help attract potential customers who are looking for something different from what other businesses have on their websites.

Whether you need a simple website or something more complex, custom website design is the best way to go!

When it comes down to it, custom designs offer a level of versatility and flexibility that cannot be replicated with the template approach. If you need something simple and quick, then templates are a great option for you. But if you’re looking for something more complex, custom website design is your best bet.

Custom designs allow for greater creativity in branding and marketing—and they also give you more control over how your site looks and functions. This is crucial when considering how much time and money goes into creating such an important piece of your business’s image!


We hope this article has helped you make a more informed decision about the type of website that would best suit your company’s needs and goals. While there are many benefits to using templates, we believe that custom design is the best way to go! With so many options available today, from drag-and-drop builders to ecommerce solutions that integrate seamlessly with your websites’, there really is no excuse not to build something uniquely yours.

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