Influencer marketing is now one of the marketing strategies to increase the level of sales of a product. No wonder the profession as an influencer is considered a prestigious profession because the level of income is so tempting.
So, what are the advantages of being an influencer marketing? Can it bring in a lot of income? Who can be those influencers?
Come on, find out the answer by listening to the explanation about the topic in the following review.
What is influencer marketing?
Influencer marketing is an activity to promote goods using the services of influencers. These influencers are usually active in using social media and have a large number of followers.
Who can be an influencer?
Anyone can become an influencer, as long as they have a large number of followers on their social media accounts. Some of them are political figures, artists, experts in certain fields, to ordinary people but have many followers.
How do influencers work?
After reaching a mutual agreement, the company will assign the influencer a task to promote the company’s products. Promoted products are displayed in the form of interesting content, be it photos or videos.
For example, there was an influencer who was asked to promote adult women’s hijab products. He will then post photo or video content that invites his followers to wear the same hijab as that of the influencer.
The success of an influencer can be seen from various things, one of which is making the sales rate increase sharply. That way, the company’s products can be more easily recognized by followers.
Positive Benefits of an Influencer
The profession of an influencer can bring several advantages, including:
1. Can Cooperate with Big Companies
To do influencer marketing, a company usually invites an influencer to work with the company. Next, the company will ask the influencer to introduce its product on the influencer’s social media account.
2. Get Items for Free from Certain Brands
To promote a company’s products, usually an influencer will use the company’s products. For example, a celebrity influencer who wears a cool bag from a company while creating promotional content. After the creation of the content, usually the influencer will be given the bag product for free.
3. High Income
The size of an influencer’s income level is usually determined by the number of followers on social media accounts. The more the number of followers, the higher the income that can be achieved. Vice versa, if the number of followers is still small, the income obtained is also small.
4. Adding Business Relationship Network
When an influencer works with a company, he will be in contact with great people who are victorious in the business world. You also have the potential to be introduced to other companies.
5. Could be a Prestigious Profession
Influencers can now also become one of the most prestigious professions. Why is that? This is because of the fantastic income that can be obtained. For influencers with millions, the influencers can be paid from tens to tens of millions of rupiah.
How? Are you also interested in becoming an influencer in marketing? If yes, let’s try to create interesting content on your social media accounts. Establish good communication with your followers. That way, gradually the number of your followers will increase so that you have great potential to become an influencer.
